Participant Profile and Requirements

Advanced Program in Business welcomes managers and entrepreneurs that would like to excel in their understanding of key challenges facing them in today’s and future business context. We look forward to great candidates: managers and entrepreneurs in charge of strategic decisions, who have an open mind and are ready to take a step out of their day-to-day activities and focus on strategic issues. We are looking for a remarkable set of intellectuals to participate in APB in order to foster intense interactions, extraordinary insights and amazing networking.

Last generations’ APB participants were owners, CEOs, board members and executive directors of their respective companies. Companies were from a diverse set of industries: banking, investments, car industry, transport, media and communication, advertising, education, software, machinery, food and beverage, etc. These companies included: Pliva, Školska knjiga, INA, Intercapital, Ericsson Nikola Tesla, Atlantic Grupa, 3M,  Končar – Electrical Industry, GZH, Adris grupa, HROTE, JGL, Westin, NovaTV, Zagrebačka banka, Privredna banka Zagreb, Hypo banka, Croatia Airlines, AutoZubak, Podravka, Vipnet, Carlsberg, Styria, Media Mix, Imago, Sense Consulting, A.T. Kearney, Zvijezda, Kraš, Europlakat, Nestlé and many others.

Please note that a certain level of fluency in written and spoken English is needed in order for participants to keep pace with assignments and classroom discussions.


We invite you to explore the experiences of APB’s last generation participants.

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