Prof. Kohli is a professor of marketing at GA Tech. He received his PhD in Marketing from University of Pittsburgh.

His conceptualization of market orientation revolutionized marketing by elevating it to a strategic discipline. He is the winner of the first ever American Marketing Association award for long-term impact on marketing. He is ranked as one of the top cited authors in history of both economics and business.

Prof. Kohli is consultant to some of the world’s greatest companies: 3M, Accenture, Coca-Cola, Eastman Kodak, IBM, Shell, etc.